Q4 2020 Performance of Top Fast Food Apps in Europe on Android

As the year 2020 wrapped up, the fast food and fast casual industry's digital presence continued to evolve, with several apps showing varied performance on the Android platform in Europe. This overview, based on data from Sensor Tower, will highlight the trends observed in the top five apps in this category during the fourth quarter.

McDonald's saw a slight decrease in downloads from 167K in the last week of September to around 120K by the end of December. Weekly active users also dipped from 2.78M to 1.81M over the same period, indicating a downward trend in both metrics.

For Вкусно — и точка, downloads remained relatively stable, starting at 61K and peaking at 130K in the third week of December before settling at 109K. The app's weekly active users showed a slight increase from 728K to 853K, suggesting a growing user base despite the fluctuations in downloads.

Rostic's: Food Delivery experienced a steady rise in downloads, starting at 61K and ending the quarter with a high of 82K. The app's weekly active users saw a consistent increase too, starting at 1.09M and growing to 1.25M, indicating a solid performance in user engagement.

БУРГЕР КИНГ - Доставка, купоны showed a varied download trend, with an initial 60K that dipped to around 36K in early December before rebounding to 60K by the end of the month. Weekly active users followed a similar pattern, with a notable increase from 727K to 758K in the last week, despite earlier fluctuations.

Lastly, the Subway® - Official App had a notable peak in downloads reaching 89K in the second week of October, but then a steady decline was observed, ending at about 15K. The weekly active users peaked at 118K in early December and then decreased to 64K by the end of the month.

For more detailed insights and analysis, Sensor Tower provides comprehensive data on app performance, offering a deeper dive into the fast food and fast casual restaurant app market in Europe.